From conversational AI to generative AI — repositioning interface.ai and launching Sphere

In early 2023, ChatGPT changed everything. interface.ai had been selling conversational AI solutions to banks and credit unions across North America — and overnight, every competitor could say they were doing "AI." The market moved, and interface.ai needed to move faster.

The challenge wasn't just launching a new product. It was a full company repositioning — new vision, new mission, new tagline, updated branding, revamped website, new messaging across every channel and collateral — all while simultaneously launching Sphere, the company's first generative AI product. Two massive workstreams. Six weeks. One PMM.

Built a structured GTM tracker covering 35+ assets across three phases, with owners, timelines, and status for every deliverable. The launch moment was a webinar: Banking in the Age of AI — a live event that served simultaneously as the company's repositioning announcement and Sphere's product debut.

Worked with leadership to define the new company narrative anchored in generative AI. The new vision — "Interactive Intelligence for Banking" — and mission — "Empower every financial institution on the planet to efficiently help their members achieve financial wellness" — became the foundation for all repositioned messaging across channels, collateral, and the website.

The webinar served as the simultaneous launch of both the repositioned interface.ai and Sphere. Built the full pre-webinar engine: email sequences (3 waves with follow-ups based on open/click behaviour), LinkedIn organic and paid promotion, partner co-promotion via CUNA Strategic Services and Allied Solutions, and a dedicated registration landing page. Post-webinar: BoFU emailer to all attendees, customer announcement, and SDR LinkedIn InMail follow-up to all clicks who hadn't registered.

Note: Specific post-launch pipeline numbers are not available. The metrics below reflect the scope and execution of the programme.